Best sellerSave 25%
$89$119
Premium oral care, everyday prices
A healthy smile, priced for everyone.
Clean, thoughtfully made essentials for the whole family. The quality you’d expect from the leading brands, without the premium price tag.
- Accessible
- Affordable
- Clean
- Quality
The full range
Everything for a healthy smile
Free shipping on $75+
Shipping anywhere in the US
60-day guarantee
Use it fully. Refund anyway.
Premium quality
Made to a high standard, priced fairly
Eco-friendly
Bamboo toothbrushes and floss picks
Best sellers
The four that people reorder
Our approach
A healthy, happy smile shouldn’t come with a price barrier.
We believe everyone deserves access to great oral care. That’s why we take pride in being the premium alternative to the leading brands — the quality you want, at a price that makes sense.
Premium
Without the premium markup
The same standard of formulation and build you expect from the leading brands, priced so a better routine is never a luxury.
For everyone
A healthy smile, for every household
From your first brush to your kids’ first brush, the range covers the whole family, so no one has to go without the basics of good care.
Sustainable
Eco-friendly by design
Our bamboo toothbrushes and bamboo interdental floss picks are made from a fast-growing, renewable material, so better care can come with a lighter footprint.
The routine
Four steps, in this order
A simple daily routine that takes just a few minutes.
- 01Shop this step
Scrape
A few seconds on the back of the tongue for a fresher-feeling mouth.
- 02Shop this step
Floss
Clear the spaces between your teeth that a brush can’t reach.
- 03Shop this step
Brush
Two minutes, twice a day, with light pressure and gentle strokes.
- 04Shop this step
Rinse
An optional finish for fresher breath through the day.
Reviews
What customers are saying
5.0
“My hygienist asked what changed. I switched to the Sonic Pro and stopped brushing like I was scrubbing a pan. Six months later, no bleeding on probing.”
Dana R.
Verified buyer · Sonic Pro Toothbrush
5.0
“I have tried four whitening kits and quit all of them by day three because of the sensitivity. Got through the full fourteen days on these with nothing.”
Marcus T.
Verified buyer · Gentle Whitening Strips
4.0
“The floss is the sleeper hit. It actually stays flat going in and then puffs out. I have never once said that about floss before.”
Priya S.
Verified buyer · Expanding Silk Floss
Save $38
Start with everything.
The Sonic Pro, Enamel Guard, expanding floss, Coastal Mint rinse and a copper scraper — the whole routine, boxed, for less than the parts.
Get the Daily Ritual Set
$99 $137